Everyone involved in Big Data of course has read the seminal McKinsey report with the promising title Big Data: The Next Frontier for Innovation, Competition, and Productivity. In May 2012, exactly one year after publication, Michael Chui, one of the authors, was on stage at the MIT Sloan CIO Symposium. There we heard the following remarkable words:
‘There are no [Big Data] best practices. I’d say there are emerging next practices.’
This seems to be contradictory to the title of the aforementioned report but the similarity and the elasticity is in that tiny word “next”. To innovation, competition, and productivity Big Data indeed may bring new prosperity but hard proof is not yet on the table. Work in progress Organisations are experimenting but it remains too early for best practices that could simply be followed and tweaked by others. Big Data still is very much work in progress. Speaking of its predicted prosperous effect on innovation and competition, remaining in progress forever would even be logical, since both entail continuous development and dynamism.![Schermafbeelding 2012-08-16 om 09.31.01](http://blog.vint.sogeti.com/wp-content/uploads/sites/2/2012/08/Schermafbeelding-2012-08-16-om-09.31.01.png)