The Synthetic Generation 3 of 4
Fake or fact? Why a new generation workforce is better equipped to manage digital and social media than its predecessors. Discover how research into the characteristics of born-digital youngsters reveals that authenticity is key to this generation’s pursuit of happiness – and why helping them identify what is real and what is fake is an ongoing challenge. Find out what a new generation workforce values most in the modern enterprise. The third report in Sogeti’s Digital Happiness series charts the rise of a new generation of influencers – post-millennial young people for whom the concept of digital ‘transformation’ is alien. Digital and new media behaviors are simply ‘normal’ to these Gen-Z youngsters, for whom being an influencer or following their favorite influencers (fake or real) are part and parcel of everyday life. Our report ‘The synthetic generation - Growing up in an uncertain changing world’ argues that this new generation has a different value compass than even the millennials of just a few years ago. More secular. More self-actualized. More protected (by their parents). More interested in making an impact on the world than the generations that immediately precede them. This is a neo-romantic generation. What impact will they have – The Founders, Homelanders, the fluid generation, Gen-Zers – on the workplace of tomorrow? The report argues that first employers must understand the power of the influencers. Second, aligning your brand or organization with influencers – or being an influencer – is key to success. Third: Gen-Z employees are better equipped to handle themselves in this new world than you might imagine – real or fake, they get it. And the last and definitely not least: being an ethical and inclusive employer with a ‘purpose’ counts to them. They're 'woke'.
In Code We Trust 2 of 4
"In Code We Trust" is the second report, in a series of four, on our new research theme “Digital Happiness”. Trust is one of the six key variables that have been found to support wellbeing according to the World Happiness Report of 2018. Trust and happiness are closely related. For instance, societies that show high corruption rates, lose their trust and are amongst the unhappiest countries in the world. For our wellbeing and happiness, the trust we can put in friends and families, organizations and institutions are key. And since trust has become such an important part of the current tech-debate, we decided to investigate the concept more in depth. “Who can we trust?” and “How do we organize trust?” are the leading questions.
The Happiness Advantage
Digital happiness is rapidly becoming the new frontier of competition. New digital opportunities can make our lives easier, more efficient, safer, and more joyful. You may ask yourself where to begin and which needs to prioritize, but one thing is clear: only focussing on efficiency and effectivity is not enough anymore. Customers and employees are already two steps ahead by actually living in a happiness economy. They are becoming more selective when looking for happiness and a purpose, making the prudent use of technology an additional differentiator. Their findings and judgments are shared in reviews and ratings, giving helpful insights for shopping customers who need these happiness ratings. Enhanced by a customer-centric mindset, it is experience and emotion that are today’s differentiators. Technology empowers organizations to understand these emotions, to persuade people with hyper-personalized touch points, and to directly impact their happiness and sadness. Those who miss this societal trend will have a hard time winning the hearts of the customer and new employees. The advanced state of digitization today requires a holistic approach with the ultimate question in mind: what is the main goal of the products, services, and organization and how do they contribute to the digital happiness of the customer? In this report, we explore three key questions. First, what is the potential advantage of aiming for happiness? Second, how does digital technology impact our individual happiness? And third, what role must organizations play as guardians of the happiness of their customers and employees?
AI First : Learning from the Machine
More and more companies are now taking action with more than a third of the organizations applying AI at scale. Place AI at the heart of your digital activities, that is the most important message. After decades of too much promise from technology, we now see a breakthrough in the realization of concrete business value. A new AI focus is essential because your competitors will certainly use the learning acceleration offered by AI’s specific capabilities to gain a head start. The last in a series of four qualitative research reports on the topic of Machine Intelligence, ‘AI First: Learning from the machine’ states that profit and economic growth go hand in hand with the proactive deployment of AI. It further asserts that companies can raise their Corporate IQ by embarking on a new journey of discovery built on intelligent machines. ‘AI First: Learning from the machine’ explores the latest developments on the journey to being an AI-first organization and recommends a number of actions for improving Corporate IQ with a better understanding of the relationship between man and machine.
New Design to Disrupt report on New Digital Competition
Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of potentially disruptive innovation. To swing into action rapidly, existing organizations would be well advised to properly analyze anything resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs. These successful disruptors are called two-sided market players, also known as multi-sided platform players. Companies like Uber and Airbnb are getting all the media attention, however there are over 9000 players (and counting) active in almost every industry. The new VINT report explores the new digital competition and presents:
- A analysis of the success factors of disruption
- 10 design principles of the new digital competition like Unbundle your organization processes, APIs first. Access over ownership and Building trust with social systems
- The need for every business to develop a API-strategy
- An appeal to the CIO and the IT department to use a leading digital approach and map out an offensive technological route.
THE INTERNET OF THINGS AND THE ‘PROGRAMABILITY’ OF THE PHYSICAL WORLD
The Internet of Things plays a crucial role in the ‘programability’ of the physical world. As a matchmaker between operational technology (OT) and information technology (IT), the IoT has capacities at its disposal that appeal to both partners. The operational machine world is becoming more human due to ‘things’. Moreover, sensors are more entrenched in that field. But, thanks to these ‘things’, the IT world is becoming more integrated in the domain of operations, and the opportunities to add value ‘where the action is’ are simply there for the taking: in everyday interaction with appliances and physical products. In the new report by VINT, our trendland examines the three main reasons to embark upon the Internet of Things adventure: 1. the benefits of human-machine interaction (M2M) as the basis of speed and intelligence 2. the benefits of better maintenance: preferably Predictive Maintenance 3. the benefits of engagement or customer interaction: humans and machines in Smart Factories and beyond. Equipping everything on the factory floor and everything that leaves the factory with sensors and internet connections brings benefits to the user and, of course, to the underlying industry. A precondition of success in IT/OT is the ability to bring people together, both physically and mentally. This means that all barriers will have to be flattened. In the new report called The Fourth Industrial Revolution – Things to Tighten the Link between IT and OT , VINT provides three recommendations to speed up this integration.
HET INTERNET OF THINGS EN DE VIERDE INDUSTRIËLE REVOLUTIE
De vierde industriële revolutie draait om compleet nieuwe combinaties van hoofd-, hand- en machinewerk door de samensmelting van internet, sensoren en embedded systems. De convergentie tussen Operationele Technologie (OT) en Informatie Technologie (IT) is hiervoor de basis. De totale omvang van deze automatiseringsmarkt bedraagt nu ruim 300 miljard dollar en loopt op tot 3.880 miljard dollar in 2022. This is the Dutch announcement of our third report on the Internet of Things titled The Fourth Industrial Revolution – Things to Tighten the Link between IT and OT. To download the English edition, click here. Het Internet of Things speelt een cruciale rol als matchmaker tussen de Informatie Technologie (IT) en de Operationele Technologie (OT). De operationele machinewereld wordt dankzij ‘things’ menselijker en bovendien zijn sensoren daar al meer ingeburgerd. De IT-wereld komt dankzij ‘things’ meer in de operatie te staan en de kansen om waarde toe te voegen ‘where the action is’ liggen voor het oprapen: namelijk in de dagelijkse omgang met apparaten en fysieke producten. In deze notitie kijken we naar de drie hoofdredenen om aan het IoT-avontuur te beginnen: 1. de winst van machine-interactie (M2M) als basis van snelheid en intelligentie; 2. de winst van beter onderhoud: liefst Predictive Maintenance; 3. de winst van engagement ofwel klantinteractie: mens en machine in Smart Factories en daarbuiten. Tot slot geeft het rapport naast inzichten in de fusie tussen IT en OT ook concrete aanbevelingen dit onderdeel te maken van digitale transformatie roadmap. Download nu het nieuwe rapport van VINT: De Vierde Industriële Revolutie: Things slaan een brug tussen OT en IT.
DOWNLOAD THE NEW VINT IOT REPORT: SMACT AND THE CITY
When will the Internet change our cities like it changed our lives? In the final Things report SMACT and the City we now take the city as the center of Things. The convergence of bricks and clicks The report shows how the five basic SMACT technologies are moving the creation of 21st century urban environments into top gear. We provide a status update on Smart Cities today and how developments like Senseable Cities and Cities as a Platform provide both new dynamics and opportunities for blending the digital and the physical infrastructure of our world together. The report provides a analysis of how this is already becoming a reality for retailers and presents what companies and organisations of all trades could learn from the accelerating convergence of bricks and clicks. From the report:
- The Internet of Things will change our cities.
- The five basic technologies that form SMACT are moving urban development into top gear.
- The digital architecture of the city is becoming a true development platform.
- SMACT will transform the city into a platform to blend bricks and clicks seamlessly together.
- The future of cities is about: platform solutions, pervasive applications, and sensible sensing technologies.
- City as a Platform equals the infrastructural capacity plus the human dimension, the empowerment of behavior through data and applications.
REPORT 4: SMACT AND THE CITY: NEW TECHNOLOGIES IN URBAN ENVIRONMENTS
In our last report we took the city as the centre of things and asked ourselves: when will the Internet change our cities like it changed our lives? The report shows how the five basic SMACT technologies are moving the creation of 21st century urban environments into top gear. We provide a status update on Smart Cities today and how developments like Senseable Cities and Cities as a Platform provide both new dynamics and opportunities for blending the digital and the physical infrastructure of our world together. SMACT will transform the city into a platform to blend bricks and clicks seamlessly together. The report provides a analysis of how this is already becoming a reality for retailers and presents what companies and organizations of all trades could learn from the accelerating convergence of bricks and clicks.