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Real Fake Newsletter – Issue #124

Menno van Doorn
August 15, 2023

What if Generative AI Turned Out to Be a Dud?

“The whole generative AI field, at least at current valuations, could come to a fairly swift end. Coders would continue to use it, and marketers who have to write a lot of copy to promote their products in order to increase search engine rankings would, too. But neither coding nor high-speed, mediocre quality copy-writing are remotely enough to maintain current valuation dreams. […] But what has me worried right now is not just the possibility that the whole generative AI economy—still based more on promise than actual commercial use—could see a massive, gut-wrenching correction, but that we are building our entire global and national policy on the premise that generative AI will be world-changing in ways that may in hindsight turn out to have been unrealistic.”

A couple of months ago people were afraid that Generative AI was an existential risk to mankind, and now people are starting to wonder if it was all an immense hype? The functionality for LLMs generally isn’t there and what positive functionality is there is overestimated by investors, executives, and legislators…

Google and Universal Music Negotiate Deal Over AI ‘deepfakes’

“Google and Universal Music are in talks to license artists’ melodies and voices for songs generated by artificial intelligence as the music business tries to monetise one of its biggest threats.”

That goes fast. A few months ago, music companies forbid the various streaming services from hosting AI-generated music on their platforms. It was out of the question to imitate an artist’s voice and now they are opting for various new revenue models based on the same music. If you can’t beat them, join them.

Are AI Relationships Real?

“Behind the noisy advances in AIs’ ability to read, write, and talk, a quieter revolution is underway—a revolution in the technology’s ability to listen, to mimic loyalty, curiosity, humor, and empathy.”

What happens when you are in a relationship with an AI and that AI changes over time?

Multinationals Turn to Generative AI to Manage Supply Chains

“Some of the world’s biggest companies are turning to artificial intelligence to navigate increasingly complex supply chains as they face the impact of geopolitical tensions and pressure to eliminate links to environmental and human rights abuses. Unilever, Siemens and Maersk are among those using AI to negotiate contracts, find new suppliers, or help identify those connected to issues including the alleged repression of Uyghur Muslims in China’s Xinjiang region.”

Supermarket AI Meal Planner App Suggests Recipe That Would Create Chlorine Gas

“A New Zealand supermarket experimenting with using AI to generate meal plans has seen its app produce some unusual dishes – recommending customers recipes for deadly chlorine gas, “poison bread sandwiches” and mosquito-repellent roast potatoes.”

NPC Tiktok Streamers Are Getting $200 an Hour to Act Like Game Characters

“The couple is tapping into a new social media trend: live-streaming on TikTok while saying strange phrases robotically, mimicking an NPC, or non-player character, in the video game world. Unlike other trends where content creators come up with their own ideas for each video, viewers in NPC live streams take on the role of puppeteers, influencing the creator’s next move.

TikTok viewers send small emoji, filters or animations that the couple then reacts to or acts out. These donations are bought with TikTok coins — one TikTok coin amounting to about 1.5 cents. The couple receives enough requests per hour to total roughly $200 and use the money to fund their 3-year-old son and 1-year-old daughter’s education and extracurriculars.”

Times Are Changing: Think About This


What Is 6.9?

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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