It does not matter how big or small you are. Concepts of innovation are overwhelming your feeds on different social platforms. Over-hyped technology buzz-words and start-up (or whatever) approaches are knocking on our doors… but do they make sense?
An important thing to remember is to start with your company goals and apply technology to achieve these goals. Not the other way around. A lot of companies are adopting different types of technologies, but have no clue about what they should do with it.
Let us start from the beginning. We are living in a Digital world. Technology is everywhere around us. With Digital going mainstream, we will talk about Digital Transformation.
In a nutshell:
“Digital Transformation is the collective noun of the movement, which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”
If you ask me, Digital Transformation is the process that companies follow when applying new technology to reach company goals. It’s about having a strategic mindset of what you want to achieve and then applying the fitting technology to get a step (or a few) closer.
Digital Transformation is a new way of developing / working / delivering for you and your company; but it improves those items on various aspects. Think about the possibilities for items like: Visibility, efficiency, effectiveness, value creation, speed, scalability, customer experience, product development, innovation and so on.
An important thing to remember is: Step out of all the rumors and think about your vision. What do you want to achieve? Then apply the right technology, which supports that vision.
Another important thing to note is: Be where your target audience is. Let your company be inspired by the way your customers use Digital solutions and facilitate them in using it. Make their lives easier by adding value to the reason of your existence, your products and services.
Of course, Digital Transformation is going to change the way you develop / work and deliver. Of course, your business model will change. But it will change your business model in a way to get closer to the people you serve. Is it a bad thing? No way. It has always been like this and will always be. The only thing that changes is the trend or technology we are talking about. In a few years, you will only remember the following:
“Digital Transformation: The paradigm shift towards business as usual”