Would you buy digital fashion?


Buying a virtual shirt to show off @LinkedIn may be a bridge too far anno 2021. But buying an AR filter to look better in your Teams meeting may be closer to home. And how many of you have bought a skin in a game just because ‘it looked cool’? (I know I have. Eight years ago I even gave a skin as a birthday present to my brother.)

I went to the canals of Utrecht, the Netherlands and asked the ‘common’ man and woman on the streets about their digital fashion opinions. A lot of interesting and funny reactions, some enthusiastic, some weirded out by the concept of digital fashion. Have a look.

Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See labs.sogeti.com/research for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

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