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Would you buy digital fashion?

Thijs Pepping
September 01, 2021

Buying a virtual shirt to show off @LinkedIn may be a bridge too far anno 2021. But buying an AR filter to look better in your Teams meeting may be closer to home. And how many of you have bought a skin in a game just because ‘it looked cool’? (I know I have. Eight years ago I even gave a skin as a birthday present to my brother.)

I went to the canals of Utrecht, the Netherlands and asked the ‘common’ man and woman on the streets about their digital fashion opinions. A lot of interesting and funny reactions, some enthusiastic, some weirded out by the concept of digital fashion. Have a look.

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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