BIG DATA IS WATCHING

September 27, 2012

Sander Duivestein

This week a commercial made by the Belgium website safeinternetbanking.be was published on YouTube. In the video you can see how the extremely gifted clairvoyant Dave finds out all kinds of specific information about his victims. He even knows the number of their bankaccount.

His victims are completely flabbergasted. How does Dave know all this information. Is he really a soothsayer or is he a swindler. And then the curtain falls. People with masks on have combined all kinds of data sources so Dave can sketch the perfect picture.

This video shows the potential power of Big Data. It can aggregate, combine and filter all kinds of data sources so you can really know your customer. This great power has positive and negative side effect. Will Big Data help the customers or is it enslaving them? Just be aware: Big Data knows who you are. Big Data is watching.

About the author

Sander Duivestein

Trend Watcher – New Media, Trend Analyst VINT | Netherlands

Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.

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