“The Unorganization” – New Research on Disruption

A new report from research institute SogetiLabs advocates “unorganizing” and four other concrete activities in order to monetize on the new economic wave. The report “The Unorganization” is the fifth report on the topic of disruption. It presents a new growth model to leverage digital disruption, based on the insights coming from the disruptive innovation project of SogetiLabs. Organizations should take more advantage of the new economic growth engines. To achieve this, new frameworks need to be constructed, and the old must be demolished. This kind of reinventing will lead to a different type of organizations. In the new report from SogetiLabs, co-authored by researchers Menno van Doorn, Sander Duivestein and Peter Smith, these are the “Unorganizations”. In many respects Unorganizations are the opposite of the classic organization: limited versus unlimited, managed versus unmanaged, egosystem versus ecosystem, silos versus platforms, purposeless versus purpose driven. “When we were discussing the outcomes of our research on disruption we faced a strange kind of boardroom masochism, with comments such as “Yes our life as we know it is over and we accept it with a smile”. The whole idea that new engines of growth have presented themselves, right under our noses, disappeared into the background of the debate. That is why we worked on a positive agenda for growth, the “Unorganization model”, to stretch the boundaries of the organizations that seemed to be stretched to its limits”, commented Menno van doorn, research director at SogetiLabs. Abandoning the old management models, unleashing new ones, and how to do that concretely is focused in the new research from SogetiLabs in order to provide guidance and help as organizations are facing this paradigm shift. Download the report here: www.sogeti.com/unorganization