Buying a virtual shirt to show off @LinkedIn may be a bridge too far anno 2021. But buying an AR filter to look better in your Teams meeting may be closer to home. And how many of you have bought a skin in a game just because ‘it looked cool’? (I know I have. Eight years ago I even gave a skin as a birthday present to my brother.)
I went to the canals of Utrecht, the Netherlands and asked the ‘common’ man and woman on the streets about their digital fashion opinions. A lot of interesting and funny reactions, some enthusiastic, some weirded out by the concept of digital fashion. Have a look.