VINT SYMPOSIUM. Alberto Prado: This is the dawn of Smart Vertical Solutions

Alberto Prado (@ApradoInnov), Vice President of High Impact Innovation at Philips, quotes Clay Shirky to point out his message: ‘Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors.’ In the digital age, we all have changed our habits: consumer lifestyle has changed profoundly and this truely is a new kind of literacy. For instance, when seeing our favorite artists perform we do not merely enjoy the concert but instead we actively express ourselves and share the event on social media through our mobile devices. Mobile solutions have become an essential characteristic of our behavior: from journalism to healthcare, and the world will never be the same again. A striking example is the crowd on St. Peter Square in Rome waiting for the new pope in 2005 and 2013: Companies shouldn’t try to focus on changing behavior since that would only negatively affect the adoption of new solutions, products and services. Just study behavior and contribute to a meaningful personalized immersive customer experience, e.g. in health and well-being. In this dawn of smart vertical solutions, Philips deliberately looks at the smart combination of software, hardware, services and products in the following seven customer lifestyle areas: 1 Guidance and control 2 Simplification of the user interface 3 Stimulate exploration 4 Personal analytics 5 Efficiency and planning 6 Locatization 7 Sharing and fun As for the emerging Internet of Things Philips focuses on ecosystems of connected solutions. For more information, check out Alberto Prado’s slides.