We believe in adding business value by beautiful delivery. That’s why we choose to deliver a Minimum Lovable Product (MLP) instead of a Minimum Viable Product (MVP) in our innovation projects. It started with research in shaping our end-to-end blockchain services. We kept a couple of things top of mind. Gather insights in the true needs of your customer was an important one. And ask feedback early as possible. Essentially, just treat it as innovation of course. So I talked to quite a few of our customers and the idea grew in my mind. I would just draw it out on the fly for them, in it’s then current state. And it improved after nearly everyone I talked to. When the learning curve flattened, we solidified it in a 1.0 version and asked one if our designers to make it beautiful. Because beauty matters, it moves us, it makes us happy. Think of a great work of art or piece of music, it touches the heart. And that’s exactly what we want for our services, not only to be the answer to what’s really keeping our customers awake at night. But also to be truly appealing to them.
About the author
Joleen van der Zwan is an energetic consultant with broad experience in multiple industries and a variety of roles. With her passion for innovation, she provide customers with insights and advice on their strategy related to innovation and new technologies. She connects both people and ideas, and use this skill to envision and realise business opportunities. Joleen is head of organisation for the