At our Executive Summit in Dublin 12 thought leaders shared their perspectives on the theme of Metamorphosis*. We recorded the best sessions to share with you. This week it’s Joseph Pine’s story. As the co-author of the 1999 seminal book The Experience Economy (re-published in 2020), Pine is an internationally acclaimed speaker and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
His book explores how goods and services are no longer enough; what companies must offer today are experiences: memorable events that engage each customer in an inherently personal way.
*About the theme ‘Metamorphosis’: For many of us, life seems to have been on hold for nearly two years. The pandemic has forced organizations to rethink every aspect of their business, embracing a new level of creativity to adapt to this new world.
With this, we should not be surprised that some organizations will emerge from this crisis stronger, more agile, more creative, and more resilient than ever before. It is similar to the metamorphosis of a caterpillar transforming into a fluttering butterfly: change can bring a beautiful, new beginning.
What lessons has the crisis taught us?
What are the prerequisites for success in the post-pandemic era?
How is technology enabling this reinvention?