Presentation John Meulemans – The inevitability of Influencer Marketing
Presentation John Meulemans – The inevitability of Influencer Marketing
BY : Thijs Pepping
John Meulemans is the founder of the award-winning influencer agency 3sixtyfive. In the next video he will share the future of influencers and their role for in and for organizations.
About John Meulemans
With his company, John Meulemans brings influencer marketing success with creative campaigns & programs and YouTube formats for brands like ABN AMRO, Toyota, KPMG and Amnesty International. Besides this, he is also the founder of YouTube agency RISE and he speaks regularly about the developments in the world of influencers, influencer marketing trends, cases and how to develop the right strategy.
About the Utopia for Beginners event
The Utopia for Beginners events were held in order to discuss pressing questions and problems in IT. With over 250 IT Executives we explored new ways to innovate in a purposeful way. The input came from 14 inspiring keynotes given by academics, thought leaders and business leaders and was used in several round table discussions to learn from peers in the same and different industries. We summarized these valuable insights in our report ‘Utopia for Executives’ which you can download here
About Thijs Pepping
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See labs.sogeti.com/research for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.
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