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Mobile and apps are taking over the communication and interaction between employees, partners and customers and their respected organizations. It is the screen of choice for a whole new generation. This real time, direct, interactive and personal, always-on channel seems to be a big contrast to the more classical and anonymous character of the utilities world.
Does this mean mobile has no role in utilities or is mobile a great opportunity to make a more personal and direct click from the utilities world towards customers and their own workforce?
