Skip to Content

Issue #87 – Real Fake Newsletter

Menno van Doorn
November 01, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

The Golden Age Of AI-Generated Art Is Here

A meme of security cam footage of Jesus trying to steal a pizza © Patrik Unterhauser, using Midjourney

“Artworks, made by AI trained on millions of human-created images, raise the question: Who is really the artist? Is it the person using the AI tool? The people who programmed it? Or is the creator now a distributed entity, spread among the countless artists and photographers who made the pictures that trained the AI? Most artists I spoke to who use AI image generation seem happy to call the output their own, but critics argue that this is not art in any sense we have previously understood the term.”

With Generated AI it is going to get weird…

Generative Tech Begins

“If Web1 was “read only,” and Web2 is “read-write,” and then Generative Tech is “read-write-generate” then that makes Web 3 “read-write-generate-own”. Generative Tech is now happening in parallel to Web3 and moving faster. If crypto hadn’t happened, we’d probably be calling THIS Web3. But we do have crypto, so we call this Generative Tech, but other names could be Web3A, Generative Web or even Generative Internet.”

Most interesting part about this article is that the author isn’t scared of what will become of human creativity. He sees AI as a an incredible kickstarter for all kinds of projects. The time between the spark of an idea and the first draft will decrease incredibly.

War of the Art Worlds: Generative AI Sparks a New Culture Clash Among Creatives

“The age-old question ‘But is it art?’ takes on an air of menace with the advent of Dall-E, Stable Diffusion and other AI programs.”

Artists Say AI Image Generators Are Copying Their Style to make thousands of new images — and it’s completely out of their control

“So if an AI is copying an artist’s style and a company can just get an image generated that’s similar to a popular artist’s style without actually going to artists to pay them for that work, that could become an issue.”

It’s an explosion of imitation…

AI-Generated Art Sparks Furious Backlash From Japan’s Anime Community

“On October 3, renowned South Korean illustrator Kim Jung Gi passed away unexpectedly at the age of 47. He was beloved for his innovative ink-and-brushwork style of manhwa, or Korean comic-book art, and famous for captivating audiences by live-drawing huge, intricate scenes from memory.

Just days afterward, a former French game developer, known online as 5you, fed Jung Gi’s work into an AI model. He shared the model on Twitter as an homage to the artist, allowing any user to create Jung Gi-style art with a simple text prompt. The artworks showed dystopian battlefields and bustling food markets — eerily accurate in style, and, apart from some telltale warping, as detailed as Jung Gi’s own creations.

The response was pure disdain.”

Why AI Will Never Replace Human Creativity

Celebrity Deepfakes Are Coming To Advertising

“Digital simulations of Elon Musk, Tom Cruise, Leo DiCaprio and others have shown up in ads, as the image-melding technology grows more popular and presents the marketing industry with new legal and ethical questions. […] None of these celebrities ever spent a moment filming these campaigns. In the cases of Musk, Cruise and DiCaprio, they never even agreed to endorse the companies in question.”

MUST WATCH: The Metaverse Is The World’s Deepest Money Pit

The Metaverse Is The World’s Deepest Money Pit

Meta Reality Labs is gonna cost as much as the Apollo Space Program, or about 10 Manhattan Projects.


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Slide to submit