Skip to Content

Issue #75 – Real Fake Newsletter 

Thijs Pepping
August 02, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

Roadmap: The Rise of Synthetic Media

“We believe we’re at the precipice of a new frontier where humans communicate, create, and consume content through the use of “synthetic media”—in other words, media that is created by or modified with the help of artificial intelligence (AI).”

A lot has changed since we wrote our book Real Fake about synthetic media. Please read this article to be completely updated.

Tired of Instagram? Try Discord

“Discord users say the design—and that lack of an algorithm—makes it a natural space for building relationships and community around shared interests, rather than obsessing over likes.”

How Crypto Is Evolving the Future of Books and Publishing

“Harry Potter fanfiction would be a multi-billion dollar industry if it were monetized in that way,” Joseph says. “It’s almost like software licenses—if I can import Hermione Granger into my story, she’s literally a function, and the function is monetized and linked to a wallet. So if I make thousands of dollars on my story, maybe J.K. Rowling gets one percent of that, because I used Hermione in my story.”

Community Is The New Follower Count

“For nearly a decade, social media has been dominated by broadcast-based social platforms where creators blast out a steady stream of content for followers to watch and comment on, often with no response. Twitter, Instagram, YouTube and TikTok all operate according to this model. But now content creators are setting up accounts on chat apps, like Geneva, Discord and Telegram, where they can connect privately and directly with people they know are listening. Some say the toxicity and poor moderation on massive, open social networks have pushed them into these more controlled spaces, where they can speak freely without worrying about bad faith attacks.”

MUST SEE: We Met In Virtual Reality

We Met In Virtual Reality | Official Trailer | HBO

“We Met in Virtual Reality tenderly documents the stories of people experiencing love, loss and unexpected connection, expressing vulnerability around mental health struggles and questions about identity, offering a hyper real journey into the human experience of an online world that may soon shape the future.”

MUST SEE: GreenPeace LosSantos +3°C

GreenPeace LosSantos +3°C

“Climate activist group Greenpeace, alongside creative agency partner VMLY&R Brazil, is trying to raise awareness about environmental issues within the popular video game Grand Theft Auto in the hopes of hitting home the urgency of the impending disaster. Los Santos, which is arguably one of the most well-known cities in the virtual world, has been altered to showcase the real-world effects that climate change could have.”

MUST SEE: The Metaverse Will Unleash Imagination



Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Slide to submit