Fun is a crucial ingredient


The passion of the team and them having fun in collaborating and problem solving, are crucial in the success of an innovation project. After our recent SogetiLabs meetup in Stockholm, I wrote about why we meet in person with SogetiLabs twice a year. And why this is so important.

Of course, having a structured process and skilled moderators, the right technology expertises, divergent perspectives and the right customer representatives in the room are important. But all this will only lead to great results, if the team is passionate about it and having fun in the process.

Hear what they say about this themselves:

These videos are part of the “SogetiLabs in Focus” series. To view more, see the overview.

Joleen van der Zwan


Joleen is an energetic consultant with broad experience in multiple industries and a variety of roles. With her passion for innovation, she provides customers with insights and advice on their strategy related to innovation and new technologies. She connect both people and ideas, and uses this skill to envision and realize business opportunities.

More on Joleen van der Zwan.

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