Fun is a crucial ingredient


The passion of the team and them having fun in collaborating and problem solving, are crucial in the success of an innovation project. After our recent SogetiLabs meetup in Stockholm, I wrote about why we meet in person with SogetiLabs twice a year. And why this is so important.

Of course, having a structured process and skilled moderators, the right technology expertises, divergent perspectives and the right customer representatives in the room are important. But all this will only lead to great results, if the team is passionate about it and having fun in the process.

Hear what they say about this themselves:

These videos are part of the “SogetiLabs in Focus” series. To view more, see the overview.

Joleen van der Zwan


Joleen van der Zwan is Global Community Manager for SogetiLabs. She has a diverse background in media, retail, health care, aviation and banking industries. She provides customers with insights and advice on new technologies related to their strategy. Joleen is experienced in innovation management, project management and business analysis. She is always up to date with the latest developments in technology. And she knows how to apply this due to her knowledge and experience in strategy and design thinking for innovation.

More on Joleen van der Zwan.

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