English | EN Design to Disrupt – A Full Lecture in Just 5 Slides
Feb 27, 2014
Today, I’d like to kick off a new “no comments” blogpost series. The first is a set of only five slides inspired by Senior VP Fred van Ommen of the Philips Corporate Innovation Office. His “lecture” if you wish, gives us a mapping tool if we wish to design for disruptive innovation. The bottom line here is that the more digital your solutions are, the more equipped you are for new business creation instead of just product innovation. It’s all about the difference between market share battle in existing spaces versus opening new spaces. Enjoy!
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SogetiLabs gathers distinguished technology leaders from around the Sogeti world. It is an initiative explaining not how IT works, but what IT means for business.