As researchers we do a lot of reading. Every week one of the researchers shares the most valuable articles he has read. Consider these posts as a curated reading experience. This week: Jaap Bloem Currently, VINT is working on the 2nd Big Data Research report, starting from the #1 Big Data business focus: social analytics. I am happy to share with you the following three valuable selected insights: The challenge for social media analytics is in going deeper not just broader or big. http://www.tomhcanderson.com/2012/01/12/6-social-media-and-text-analytics-questions/ Only 30% of companies are doing social media correctly. Socialbakers has launched a new online benchmark at socially-devoted.com to help organizations become more “socially devoted”. http://timoelliott.com/blog/2012/06/only-30-of-companies-are-doing-social-media-correctly.html The Altimeter Framework for Social Analytics http://susanetlinger.wordpress.com/2011/08/10/research-report-a-framework-for-social-analytics/ http://www.slideshare.net/setlinger/altimeter-social-analytics081011final