David Graeber on the Value of Work. Does the world really need neuroadvertisers, PR researchers and branding consultants? Renowned academic and coiner of the ‘we are the 99%’ slogan, David Graeber is a passionate advocate for meaningful work. After famously condemning the 21st century phenomenon of ‘bullsh*t jobs’, in this short animation he investigates the philosophical underpinnings of employment, and calls for a reformulation of what work should be.