Up your storytelling game: Synthetic Storytelling
Up your storytelling game: Synthetic Storytelling
BY : Thijs Pepping
These days it seems like every professional needs to be a storyteller. From a salesperson who wants to engage their conversation partner, to security experts whom are reporting the results of their Red team attack to their client, to CEO’s who share their vision on how their company should be evolving and how their employees are or aren’t contributing in a purposeful way.
If you want to up your storytelling game, the following trend will help you prepare for the near future! Synthetic Storytelling brings new unique possibilities. One of them is upgrading the listener to participant: You Are The Story. Have a look and discover this trend yourself.
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About Thijs Pepping
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See labs.sogeti.com/research for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.
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