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Up your storytelling game: Synthetic Storytelling

Thijs Pepping
September 22, 2020

These days it seems like every professional needs to be a storyteller. From a salesperson who wants to engage their conversation partner, to security experts whom are reporting the results of their Red team attack to their client, to CEO’s who share their vision on how their company should be evolving and how their employees are or aren’t contributing in a purposeful way. 

If you want to up your storytelling game, the following trend will help you prepare for the near future! Synthetic Storytelling brings new unique possibilities. One of them is upgrading the listener to participant: You Are The Story. Have a look and discover this trend yourself.

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About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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