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The Balance of Trust and Happiness – Karin van Baardwijk

Thijs Pepping
April 12, 2018

Our current research topic is called “Digital Happiness” and we’re exploring new ideas about how companies should interact with their clients and employees. This time we want to share the idea and vision from Karin van Baardwijk: ‘The Balance of Trust and Happiness. Van Baardwijk shared her vision with us and our clients during our event In Pursuit of Digital Happiness in Brussels on November 9-10 2017. Van Baardwijk explains that we need to think about trust when thinking about Digital Happiness. From her role as COO of Robeco, Van Baardwijk focusses on socio-demographic, regulatory, and technology trends and the shift from institutional to retail customers. How can a company build trust and thus help building Digital Happiness? Enjoy Van Baardwijk’s presentation. If you like the video and want to stay up to date on the latest trend in Tech, consider subscribing to our YouTube channel. About Karin van Baardwijk Karin van Baardwijk is currently COO and member of the Executive Committee of Robeco. Karin has been Chief IT Officer and Head of Global Information Services at Robeco since May 2014. As of 2016 she is also responsible for the back office operations. Karin has been working at Robeco since June 2006. Previously, she headed the Operational Risk Management department, focusing on internal control for the IT systems, business processes and people.   About the In Pursuit of Digital Happiness events Two recent deep dives with a group of  IT Executives gave us more insights in how our current research topic “Digital Happiness” is going to evolve. We’ll share the videos recorded at these meetings that we’ve organized in the coming months. Both in the US (Chicago) and Europe (Brussels) business executives, media experts and academia shared their views on the massive transformative impact of digital technologies. The fundamentals on which the program In Pursuit of Digital Happiness was based are simple: the technological and financial limitations of digital progress have been dealt with. The real question to answer for businesses to be successful in the society that emerges is, “What do we desire?” Happiness, in the broad definition by the school of positive psychology – from fun and the daily pleasure to getting in a state of flow, and the rewarding feeling of living a meaningful life and doing meaningful things – guided the discussions about the social desirability.  

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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