Skip to Content

Results from our Executive Summit: CIO’s see big data as a slow but fundamental business change

Menno van Doorn
October 23, 2012

One way of getting hold of Big Data is asking CIO’s what’s happening. We had 40 of them in the room this month, during our Executive Summit in London. We asked them some questions regarding Big Data during the 24 hours of discussions and key notes using our Summit app. CIO’s, CEO’s and some other top level directors from different countries in the world gave their view on the current state of the Big Data sphere. Here are some of the results. One remarkable result was that over 20% said they have a blank cheque for Big Data. That must mean that there is a strong believe in a positive ROI. The phases in which companies are dealing with Big Data quite differ. 15% is strongly committed to Big Data, 50% is in the phase of doing some experiments and 35% say they follow the topic, but are not taking action yet. So there are blank chequers and slow followers, but only a small portion (12%) is saying that Big Data is just a hype. 75% says it is a slow but fundamental change for business and 13% is saying it will rapidly lead to efficiency gains. Creating new laws and educating people is thought of as the best way to prevent that we come to live in a Big Brother world, but 20% was saying nothing can prevent that someday we will live in such a place. In the end the CIO community was asked to choose between some famous quotes on privacy. The most votes, over 50%, were given to “Personal data is the currency of today’s digital market.” And that says it all. Data and privacy are the oil and the spoil of a possible change. But taking personal data as a currency is a start of a whole new market. Big Social: Predicting behavior with Big Data, our second research report on Big Data is now available. It offers a multi-faceted orientation into next-generation Social Analytics and Social Media by presenting the rapid developments, the analysis of available tools, best practices and inspiring cases. [DOWNLOAD]

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Slide to submit