Our current research topic is called “Digital Happiness” and we’re exploring new ideas about how companies should interact with their clients and employees. Two recent deep dives with a group of IT Executives gave us more insights in how this is going to evolve. We’ll share the videos recorded at these meetings that we’ve organized in the coming months. Both in the US (Chicago) and Europe (Brussels) business executives, media experts and academia shared their views on the massive transformative impact of digital technologies. This movie here gives a short impression of the event that was held in Brussels, In Pursuit of Digital Happiness, on November 9-10. The fundamentals on which the program was based are simple: the technological and financial limitations of digital progress have been dealt with. The real question to answer for businesses to be successful in the society that emerges is, “What do we desire?” Happiness, in the broad definition by the school of positive psychology – from fun and the daily pleasure to getting in a state of flow, and the rewarding feeling of living a meaningful life and doing meaningful things – guided the discussions about the social desirability. As said, there’s more to come, but this movie gives you a rough idea of the content that we will be sharing later on.