Our current research topic is called “Digital Happiness” and we’re exploring new ideas about how companies should interact with their clients and employees. This time we want to share the idea and vision from Luciano Floridi: ‘Happiness in an Onlife World‘. Floridi shared his vision with us and our clients during our event In Pursuit of Digital Happiness in Brussels on November 9-10 2017.
Professor Luciano Floridi on Digital Happiness: “It is the capability of digital technology to couple and decouple that makes digital so special. To bundle and unbundle, to cut and paste, to glue and unglue, that is the characteristic that sets digital apart from any other technology”. It makes sense. Location and presence, for instance, are decoupled thanks to digital technology. At the same time, producers and consumers are coupled in “prosumers”: a person who consumes and produces content through (social) media. Decoupling reality from virtuality results in Virtual Reality, while coupling both results in Augmented or Mixed Reality. Or think of the disruption resulting from decoupling asset usage and ownership, as demonstrated by Spotify, the broader sharing economy, and “as a service” business models. Floridi’s take on Digital Happiness is thorough, sophisticated and mind-baffling, if you like it, consider subscribing to our YouTube channel.. Enjoy!
About the author
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic chi