Skip to Content

Product Lifecycle Management in the digital age

Rik Marselis
August 29, 2018

The IT-product lifecycle

Every IT product has a lifecycle from cradle to grave. To ensure creating business solutions that contribute to business success an integrated process of Product Lifecycle Management (PLM) is needed. To succeed, PLM must be frontloaded with quality measures instead of checking quality at the end and wasting effort, money and precious time on fixing defects. To achieve this the organization needs a new and integrated way of collaboration between people using relevant, adequate and integrated tools to minimize efforts and work towards implementing the business solution in a way that gives confidence that the business value will be achieved, both on the short and long term. This goes for traditional digital systems but just as well for systems that use artificial intelligence, robotics or any other new technology. Managing the activities during this lifecycle often is very challenging. The product lifecycle spans a very long time in the case of digital manufacturing machines. PLM from cradle to grave Figure 1 The product lifecycle from cradle to grave.


The process to create a new digital system often has many different activities that may be performed sequentially or in parallel. Amongst these activities there need to be quality assurance activities such as testing. Very important to bring the development up to speed is to have early quality measures, such as reviewing requirements, designs, models and/or user stories.


Systems in the manufacturing industry may have a very long maintenance period during which changes must be monitored. In Product Lifecycle Management, many different systems are used to record all relevant data about the development process. The connections and exchange of all data is often a challenging process for which the use of tooling is inevitable. The use of AI-powered tools is a very promising way of improving this monitoring of the process as well as an improvement of the efficiency of the quality assurance and the product lifecycle activities as a whole. AI-powered dashboards enable a continuous monitoring of the system during its lifecycle and can show when activities have an effect that goes beyond previously set thresholds or tolerances.


Every digital system at one point in time will be retired. Although switching off (parts of) a digital system may seem like a trivial action, in reality retiring a system is a complex process. Digital systems have an Information and operational part. Also called the IT and OT. Switching of an OT part (hardware) impacts the IT part (software). For example, the IT part continues with new OT systems. Retiring hardware also includes making sure there’s a new system, converting the relevant content to the new system but also making sure the history of the system is preserved. Migration is the term often used in this context. AI has good use in migration projects. AI is helpful for disclosing historic data, especially when it is stored in raw format. This is also known as digital archeology.

Digital archeology and testing

With the increasing speed of evolution of information technology, we also see an increase in the speed of retirement of products, systems and technologies. One aspect is storage technology. Due to legal regulations companies need to be able to keep their systems of record accessible for a certain period of time. The actual time differs per country and industry, but a period of a decade is very common. Back in the 1970s when all administrative work was done manually it was easy to keep an archive accessible. Just store the ledgers in a safe place and when demanded retrieve it and hand it over to the interested party such as the tax office. Nowadays, keeping an administrative system accessible for a decade is a very challenging task. Remember that it’s just a decade ago that the CD-ROM replaced the Diskette (or floppy disk) and already today it’s hard to find a computer that still has a CD-ROM drive. And another thing is the software. Companies regularly switch database systems or their ERP software. After such a system retires, they may still have the data, but they don’t have the software to interpret the data. And this is where digital archeology comes in. It generally has two stages:
  • Retrieve the data
  • Interpret the data
For retrieving data old technology is often needed to actually read the data from an outdated storage medium. Recently we heard about an interesting case of using the tape drive of a computer museum to restore a website from the late 90s. Once the data is available, artificial intelligence comes to the rescue. Using machine learning, especially supervised machine learning that brings in business knowledge, the dependencies and links in the data are determined. This way the reconstruction of a retired system is enabled. Before the retired system is fully reconstructed, we want to make sure the conversion of its data is correct. Digital archeology is the first stage in testing for these kinds of situations. Small amounts are converted and checked. In this case domain knowledge is of great use. Absence of domain knowledge is not an unfamiliar situation with older systems. In that case machine-learning algorithms look for correlations in RAW data and match it with known datasets. Machine learning is now used to providing us with potential outcomes of conversion. Human checks are still needed in order to see of the conversion makes sense or not. If OK, the next phase can start, and large-scale conversion takes place. Tests are executed after this stage as well to check if all conversion went well.

Product Lifecycle Management

During the product lifecycle, there are basically four interacting activities. They are shown (counter-clockwise) in the holistic view of Figure 2. Holistic view of creating and implementing business solutions Figure 2 The four-segmented holistic view of creating and implementing business solutions. Using this holistic model helps us to improve. The improvement has two focus areas:
  • Manage and improve the product quality throughout the entire product lifecycle
  • Improve the efficiency and effectiveness of the activities in the lifecycle process
An important principle from Lean product management is implemented to avoid waste in any kind. With a focus on the product risks and business risks, the right approach to product lifecycle management can be chosen. To achieve the desired level of quality, just enough efforts (time and budget) are spent in every stage of the lifecycle. This approach to quality management enables the shift left move that enables early quality. With shift left we mean to move towards an earlier moment in the product life cycle with quality activities. In product lifecycle management, this is done by implementing various measures, methods and approaches. Testing, checking and test-driven development are examples of methods and approaches. An example of an important measure is the integration of all tools used to manage and monitor the product throughout the lifecycle. Rik Marselis, management consultant digital assurance & testing This article was based on the following books, they may serve you if you are looking for more depth: – Testing in the digital age; AI makes the difference (2018) by Tom van de Ven, Rik Marselis & Humayun Shaukat – The PointZERO vision; (2012) by Rik Marselis & Ewald Rodenrijs – TPI NEXT; (2009) by Gerrit de Vries, Ben Visser, Bert Linker, Alexander van Ewijk, Loek Wilhelmus and Marcel van Oosterwijk

About the author

Quality and Testing expert | Netherlands
Rik Marselis is principal quality consultant at Sogeti in the Netherlands. He has assisted many organizations in improving their IT-processes, in establishing their quality & testing approach, setting up their quality & test organization, and he acted as quality coach, QA-consultant, test manager and quality supervisor.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Slide to submit