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New whitepaper alert: Future of Life

Menno van Doorn
October 11, 2021

When people ask you how the future of work will look like, what would you say? It is a trap to think the pocket calculator approach will get you to the right answer: x-days working from home y-days at the office. In our new white paper we’ve zoomed out and came up with seven principles for a new agenda for work. We didn’t call the paper “The Future of Work” but “The Future of Life” It expresses ideas how we want to live our lives and how it will impact the future of work

Of course, the collective Covid experience will leave its mark on the future. How all of this will eventually play out needs to be seen. But what stands out is the understanding how much personal life and working life are intertwined. How culture and value shifts in society already leave their mark on business strategy. And how new media technologies are turning people into media and organizations into broadcasters. In times of transformational leadership we need a new agenda. All our seven principles are based will need support from new leadership and new technologies. Look for those people in your organization and let them lead you towards an organization that is:

  • Employee Obsessed
  • Serendipity proof
  • Shows Creativity Online
  • Is a Platform for Meaning
  • Understands Asynchronicity
  • Has the ambition to become a Media Company
  • Is Fan-based not Customer-based

Download the whitepaper here.

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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