MIT Researcher and Entrepreneur David Rose on Enchanted Objects

Mar 7, 2014

Sogeti Labs

For MIT Media Lab’s researcher and entrepreneur David Rose ‘enchanted objects’ is the preferable way to relate to digital technology, the other three being ‘terminal (screen) world,’ ‘prosthetics,’ and ‘social robots.’ David’s new book Enchanted Objects: Design, Human Desire and the Internet of Things will be published in May 2014. According to Mr. Rose enchanted objects are ordinary things, made extraordinary.

We talked to David on how adding connectivity to things enables us to build an emotional relationship with objects.

How he feels about the Internet of Things tipping point and the long nose of innovation

And how enchanted objects bring us closer to our fantasies about life

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Sogeti Labs

SogetiLabs gathers distinguished technology leaders from around the Sogeti world. It is an initiative explaining not how IT works, but what IT means for business.

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