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McDonald’s interactive placemat

Menno van Doorn
May 06, 2016

In the Netherlands, McDonald’s want you to make music while eating your Big Mac.The fast food chain in the country has unveiled a placemat, called a McTrax, that allows customers to bang out tunes as they dine. This digital placemat was introduced as a cool way to help foster creativity in McDonald’s restaurants. While the mat itself is simply made of paper, it’s printed with conductive ink that allows you to connect your smartphone to transform your entire tray into a DJ station.

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society. This is the list of the books and research project he has worked on: Making IT-Governance Work Ope

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