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Executive Summit u0026#x27;23: The Creativity Code [KEYNOTE] by Marcus du Sautoy

Thijs Pepping
December 06, 2023

During our Executive Summit in Cannes a group of inspiring thought leaders offered their insights on the theme of “Scarcity in Abundance.” We have captured the highlights from these top sessions to bring their valuable perspectives to you.

This week, we feature Marcus du Sautoy’s story: The Creativity Code

ABOUT MARCUS DU SUATOY

Marcus du Sautoy is the Simonyi Professor for the Public Understanding of Science and Professor of Mathematics at the University of Oxford. He is the author of six books including his most recent book “The Creativity Code”.

He has presented numerous radio and TV series including a four part landmark TV series for the BBC called “The Story of Maths”. He works extensively with a range of arts organisations bringing science alive for the public from The Royal Opera House to the Glastonbury Festival.

In his intriguing talk professor du Sautoy explores the role the new emerging world of AI might play in unleashing our own human creativity. Often we get stuck behaving like machines repeating the same ideas. This talk explains how AI might help us humans to behave less like machines and more like humans again.

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ABOUT THE ’23 SUMMIT

After more than a decade of abundance, where the economy was steadily expanding, money was free, globalization was progressing, geo-politics were as boring as they should be and life was generally good, the world has taken a decisive turn towards a different future. Scarcity has re-emerged as an urgent priority on the executive agenda. Suddenly we find ourselves in a perma-crisis, where all certainties seem to have disappeared.

There is a steady flow of new, potentially transformative, ready to scale, technologies like Generative Artificial Intelligence, Synthetic biology, Quantum Computing, and Virtual and Augmented Reality, that promise solutions to all our challenges. Yet in a world where scarcity is in abundance, we must think carefully about the choices we make, including the technologies our businesses use.

During our Sogeti Executive Summit we aimed to develop an optimistic scenario, minted by one of the speakers as “The Great Progression”, to write the future you want and explore some of the technologies that will help you get there.

In this 24-hour intense program, perspectives from many different angles were presented by authoritative speakers, interspersed with discussion amongst the invited executives. We look back at two exhilarating days.

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic chi

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