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How to Leverage IoT to Improve User Experience?

Scarlett Sidwell
May 25, 2017

Imagine this future: You are flying from Atlanta, Georgia to Chicago, Illinois.  You walk into Hartsfield-Jackson Atlanta International Airport.  The moment you walk in the front door of the airport, Hartsfield-Jackson knows that you are there.  Via your phone, it provides you with your boarding pass, flight updates about your gate, boarding time, and departure time, as well as a map to the security line with the smallest wait time. As you walk through the airport to your security line, you pass by multiple sensors, scales, cameras, geofences, and scanners.  Those sensors are noninvasively tracking crowd flow, identifying you, and searching you and your bags, looking for dangerous materials and banned items.  As each of these devices clears you of a security risk, data is sent to a central system that keeps track of each traveler in the airport.  When one of these devices reports an extremely high risk, the traveler can be pulled off into a private check room, to verify the traveler is not carrying anything that would negatively affect public safety at the airport. IoT By the time you reach the security line, almost every security verification has already been completed.  This is an opportunity to complete any security validations by hand that the computer system was unable to complete.  Or, if you tried to pack a banned item in your carry-on, security can confiscate it. The security system described above has a huge, positive impact on a traveler’s experience as well as security and public safety.  When you consider that approximately 1.73 million people fly on US domestic flights, every day, the positive impact grows exponentially. In terms of user experience, it would provide customers with direction around unfamiliar airports, reminders, and guidance of where to be and when, and a much, much faster trip through security lines.  For the elderly, the injured, and families with small children, it could be the difference between whether or not they fly. The benefits don’t stop with the user experience.  Imagine how much security and public safety would be improved through this kind of system at an airport.  Dangers could be identified the moment they enter the airport.  Not to mention, this would allow all airports, no matter its size or traveler volume, to have the same level and quality of security. This future is not too far out of our reach.  With the proper investments and the intelligent leveraging of IoT technology and emerging security technology, such a future is not unrealistic.  We’re just not thinking at this scale.  We are still thinking about IoT in terms of fun gadgets, fitness trackers, and smart kitchen appliances.  We have to start thinking bigger.

About the author

National UX Lead | United States
Scarlett Sidwell is a Senior Consultant in Sogeti USA and serves as Sogeti USA’s National User Experience leader. She has spent the majority of her career building web-based systems for data collection and analytics across multiple sectors including Healthcare, Insurance, Agriculture, and Retail. Scarlett is passionate about designing and creating applications that are intuitive and beautiful, to create a positive, engaging experience with data and analytics.


    One thought on “How to Leverage IoT to Improve User Experience?

    1. Airports across globe are launching Digital experience solutions to the Passengers and the mobile app for airport experience has recently got lot of attraction. I have participated in one such solution roll out in a large Airport for providing indoor navigation and real-time updates based on the WiFi and Beacons technologies. Pretty exciting space as we were doing we could discover more new use cases that can be added and technologies are there to do so. As you have rightly said we need to think the bigger picture and start with smarter solutions.

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