Knowledge without Understanding

Joo Serk Lee is a Vice President in Sogeti USA and serves as Sogeti USA’s Digital Transformation service line leader. He in an Enterprise Architect by trade and has spent much of his 15-year career partnering with clients, in sectors ranging from Marketing Services to Insurance, to craft major digital and technology transformation programs. Joo is passionate about the smaller, faster layer of a dual speed IT organization, including systems of customer and employee engagement, Marketing, CRM, Mobility, emerging technologies (IoT) and predictive analytics – technologies that power engaging and contextual experiences.