Last month saw a general meetup of the amazing team that is SogetiLabs, at a client’s headquarters in Manchester. Unfamiliar with SogetiLabs? Well, it’s very simply an amazing community of experts, an international think tank on the hottest topics within the group. One of the main objective of Sogetilabs is to develop and structure innovative offers to help Capgemini customers in their digital transformation. At the beginning of 2018 the #Thinkubator has been launched and now it is the turn of the Innovation Accelerator.
So now that you know a little more about SogetiLabs, you have a good idea of why I was excited at the prospect of meeting everyone in Manchester for two days of work on three of our client’s « wicked problems ».
What we found
Our client, a major legal firm, welcomed us very warmly at their beautiful headquarters and explained three of the problems they would most like to see solved. Now bear in mind that this is an extremely innovative organization with talented and dedicated individuals.
The problems were both technical and functional, and our goal was to work together and, with the help and expertise of Sergio Compean (A SogetiLabs Fellow, designer of the Innovation Accelerator) on Accelerator techniques, come up with innovative and lovable solutions.
The challenge was most definitely ON.
What we did (day 1)
Well, what we did was waste no time: we were, after all, aiming to go in two days through a process which usually takes up to two months. So, after a word of encouragement from Michiel Boreel (Sogeti CTO), we retreated to three meeting rooms and started immersing ourselves in our customer’s world.
And let me tell you, few work sessions are as energizing as starting from scratch on a subject in such great company.
We used the Innovation Accelerator playbook to its fullest and asked all the naïve question a beginner has, then tried to imagine our client’s day to day work. The goal at this point was to fully empathize with our counterparts and make their problems ours. The product of that session was a point of view. It looks like « I, as a [type of actor], need a way to [perform an action] because [surprising insight] ».
And this very condensed product would be the basis of the next day’s workshop (after, admittedly, a delightful dinner and a few beers…).
What we did (day 2)
Now that we had a nice and well-defined problem, the game was on to find and present a loveable solution to it.
So, the next day saw the same teams (Sogeti and clients, all of us colleagues) excitedly come up with a storm of ideas, each building on the previous, on how to provide value and comfort to the persona we had named in our Point of View.
The ideas were sorted, and the most promising chosen among them.
Then came the prototyping.
Well, depending on the technicality of the problem to be solved, prototyping without coding can be… surprising. But here’s the thing: a post-it can represent many things, and having it change hands is a very good way of showing how a system works, how actors can collaborate and build together.
Each team’s solution was then presented, and the general enthusiasm and pride were the proof, if anyone still needed one, that yes, you can build a team that is efficient and proud in two days’ time.
What we created
We created a path forward: three solution propositions with their associated technical principles and business model (as a business model canvas). But we also created a tight relationship with our client, one based on the commitment to solve the same problems and answer the same needs.
And, of course, a shared impatience to create more together, and use the amazing methods shared by all SogetiLabs members.
Co-authored by: Frederic Riviere and Benjamin Deguilhem