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Issue #96 – Real Fake Newsletter

Sander Duivestein
January 31, 2023

TikTok is a Chinese Superweapon

“With TikTok the delay between desire and gratification is almost instant; there’s no longer any patience or effort needed to obtain the reward, and so our mental faculties, automated out of their jobs, wither. And this is why TikTok could prove such a devastating geopolitical weapon. Slowly but steadily it could turn the West’s youth—its future—into perpetually distracted dopamine junkies ill-equipped to maintain the civilization built by their ancestors.”

Midjourney Styles Library

A subjective list of 1283 genres and artistic movements, artists names and techniques that affect Midjourney AI generations.”

The ‘Enshittification’ of TikTok

“Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification.”

I Spent a Week Using Only TikTok for Search

TikTok for search? you might ask. How could a twitchy video app filled with dancing teens, cat memes, food hacks, and cringey stunts help you find a financial adviser or a train timetable, or even search results for yourself? It depends on what your interpretation of “search” is, but if you’re seeking less specific, more entertaining results—a search process more akin to social discovery—then TikTok is making a strong play.”

ChatGPT: ‘We treat these digital spectrums as highly enlightened entities guiding us on the right path’

Maria Margarita: A Virtual Influencer For Tequila

Pernod Ricard-owned Olmeca Tequila has developed the industry’s first virtual influencer Maria Margaritain an effort to attract younger (legal-drinking-age) consumers. On her Instagram page she describes herself as a “tequila lover” and a “virtual global citizen with Mexican Roots.”

‘Rage Applying’ To Jobs Is The Newest TikTok Trend


Keep rage applying when youre mad 🫶🏼 that energy will push you to greater horizons than the job youre stuck in! #work #milennial #worklife

♬ The Sign – Ace of Base

Rage applying to jobs is being touted on the social media platform as a great way to get even with your mean boss by aggressively shotgunning your rèsumè to several companies to find a new job and hefty pay increase quickly.”

A Dying Metaverse: The Final Days Of AltspaceVR

The Conspiracist in Recovery

Wait’ll You See This

Creating A Lie Detector For Deepfakes


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.


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