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Issue #91 – Real Fake Newsletter

Thijs Pepping
November 29, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

What Are Dabloons?

The dabloon economy is the latest craze engulfing TikTok. It’s a collaborative, loosely structured role-playing game where users collect the fictional currency “dabloons” – based on the 16th-century Spanish coin known as a “doubloon” – and exchange it for imaginary items, such as soup, weapons or a giant shark with a horse head. You earn dabloons simply by coming across a video giving you some.”

The Rage-Bait Chef Genre

gross recipes

“In the endless struggle for engagement, gross recipes have become more powerful than appetizing ones.”

Amateur cooks are doing everything for the the eyeballs. It’s about the attention economy all over again.

This Woman Has Livestreamed Herself 24 Hours A Day For Over A Year Straight On Twitch

Live for 24 hours

“For over a year, Emily, who doesn’t share her last name online for safety reasons, has been live and on camera 24 hours a day. She makes a living from people watching her play video games like World of Warcraft and Apex Legends, and she occasionally chats with them. Emily just completed her 383rd day livestreaming herself on the platform as part of a subathon, which is an uninterrupted live video marathon meant to generate paid subscriptions. According to Twitch, she holds the world record for the longest subathon of all time and has made thousands of dollars in the process.”

How Generative AI Is Changing Creative Work

Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. These models are able to produce text and images: blog posts, program code, poetry, and artwork. The software uses complex machine learning models to predict the next word based on previous word sequences, or the next image based on words describing previous images. Companies need to understand how these tools work, and how they can add value.”

The Generative AI Revolution In Games

“This is an incredible time to be a game creator! Thanks in part to the tools described in this blog post, it has never been easier to generate the content needed to build a game – even if your game is as large as the entire planet! It’s even possible to one day imagine an entire personalized game, created just for the player, based on exactly what the player wants.”



“Goncharov (1973) is the “Martin Scorsese film” that Tumblr users have found themselves obsessed with. The reason you haven’t heard of it before is because the movie doesn’t actually exist. Tumblr users have simply gone in so deep with the inside joke that they’ve created a convincing poster, lore, and tons of reblogs for this fictitious film. It’s a level of enthusiasm that makes the film seem like it’s real (even though it definitely isn’t).”
It’s a perfect example of how we are moving from storytelling to collaborative worldbuilding. I wonder how this will evolve and if we will collectively remember the movie Goncharov. It’s a deliberate created Nelson Mandela Effect.

How TikTok Is Changing Language

“A new vocabulary — a little fun, a little dystopian — has emerged on the social video platform, as creators try to get around algorithms and strict content moderation. They call it algospeak.”

MUST PLAY: Find The Prompt

Find the prompt

Play here.

MUST WATCH: This New AI is Magic

This New AI is Magic !

MUST WATCH: Why This Is The Future Of Imagery

Why THIS is the Future of Imagery (and Nobody Knows it Yet)


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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