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Issue #85 – Real Fake Newsletter

Thijs Pepping
October 18, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

The Next Phase Of E-commerce Will Be Tokengated

“In recent months, the concept of tokengated commerce has been coined as a novel way for brands to harness NFTs as an “input of commerce” that allows a set of engaged customers to get access to exclusive physical products, content, and communities.”

Deepfaked Podcast With Joe Rogan And Deceased Steve Jobs

Nobody asked for this.

The New Creative Vanguard

How does progress happen in culture? […] Now that all of human culture lies at the same distance from the search bar, perhaps old and young are all in it together. You are a composer with the entire history of music accessible on your smartphone. You are a painter in an age when artificial intelligence can generate any image with a simple user prompt. You are an actor when every great past performance can be downloaded as a reaction GIF. The kids today understand, better than their ancestors, that there is no clean line dividing them from what came before—that may be the mark of their age.”

The Metaverse Revolution May Yet Devour Meta

“In spite of the metaverse’s exciting potential, we are still at the “throw money at a wall and see what sticks” stage of its development, essential for the evolution of most new technologies. That, though, is a strategy better suited to high-risk venture capital firms than publicly listed companies, such as Meta.”

How I Built the Entire Universe in Minecraft

How I Built the Entire Universe in Minecraft

Read the New York Times for an interview with the 18-year old creator Christopher Slayton.

TikTok Profits From Livestreams Of Families Begging

“Displaced families in Syrian camps are begging for donations on TikTok while the company takes up to 70% of the proceeds, a BBC investigation found.”

The Community Flywheel

“We have entered a new era in which further shifts in technology and consumer behaviors are making it possible for marketers to connect with consumers in their communities and generate much more emotional resonance.”

Also read “From Frameworks To Flywheels” and “FaZe Clan, Fandom And The New Brand Flywheel” from Zoe Scaman, the uncredited brains behind the flywheel.

Product Advertisements Created With Generative AI

“A collaborative, web-based, content-aware design tool for generating AI ads that sell real products.”

MUST WATCH: Robot Ai-Da Addresses U.K. Lawmakers

Robot artist Ai-Da addresses U.K. lawmakers: “I can still create art”


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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