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Issue #82 – Real Fake Newsletter

Sander Duivestein
September 27, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

NPC In Real Life

“From right-wing slur to viral TikTok trend, people are pretending to be non-playable characters on social media – adding weight to the theory that life is just one big simulation.”

Bizar new trend where people act that the people around them are NPCs. Read more about it: here and here.


Salt is the brainchild of Fabian Stelzer. He’s not a filmmaker, but for the last few months he’s been largely relying on artificial intelligence tools to create this series of short films, which he releases roughly every few weeks on Twitter. Stelzer creates images with image-generation tools such as Stable Diffusion, Midjourney and DALL-E 2. He makes voices mostly using AI voice generation tools such as Synthesia or Murf. And he uses GPT-3, a text-generator, to help with the script writing.”

NyQuil Chicken

Until the FDA posted about it, NyQuil chicken was not a social media trend — just a revolting shitpost from the halls of viral infamy. Now it’s trending on Twitter, and dozens of news articles — “Don’t cook your chicken in NyQuil,” CBS warned — have been written about a “social media challenge” that doesn’t really exist.“

The Follower

The Follower’ is software searching how an Instagram photo was taken with the help of AI and open cameras. “The artist behind “The Follower,” Dries Depoorter, said his project demonstrates both the artifice of images on social media and the dangers of increasingly automated forms of surveillance.”

If one person can do this, what can a government do?

AI Portraits Imagine How Celebrities Would Look If They Were Still Alive Today

“There are many celebrities who have unexpectedly passed away, long before they reached old age. You can’t help but wonder, what would they have looked like when they were older? Well, ponder no more. With the help of AI technology, photographer and lawyer Alper Yesiltas has created a series called As If Nothing Happened that seemingly brings pop culture icons back to life.”

Artificial Intimacy

AI And Homework

Does AI make us smarter or dumber?


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.


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