English | EN 
On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.
How VR can help people reach transcendence
People keep finding new pathways, really interesting article about reaching transcendence with VR.
NFT Playbook for the World’s Top Brands
This short 101 on NFT’s for Top Brands keeps it simple and down to earth. Peter Yang has been into the scene for quite some years and has some sobering insights: “For NFT holders, the expectation of utility is often more interesting than the actual utility.”
The Playbook comes down to:
- Identify the audience: Consider targeting NFT collectors in addition to your customers.
- Assemble the team: Look to partner with leading NFT projects and creators.
- Deliver the utility: Keep it mysterious – surprise and delight holders.
- Build the community: Perhaps the hardest step as it requires daily effort.
- Commit to the long-term: Commit to a long-term relationship vs. a single launch.
Teens, Social Media and Technology 2022
You probably already knew that TikTok is still on the rise and Facebook isn’t exactly trending anymore, but it’s always good to have the latest numbers. Pew Research just published a new survey of U.S. teens;
“YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr.”
MUST SEE: NVIDIA @ SIGGRAPH 2022
“Join NVIDIA’s CEO and senior leaders to get a glimpse into the future of AI-infused virtual worlds. Discover how NVIDIA Omniverse closes the gap between physical and virtual worlds. See NVIDIA Omniverse Avatar Cloud Engine (ACE) in action, and how it helps users easily build and customize virtual assistants and digital humans. And learn how neural graphics is accelerating graphics pipelines, making metaverse content creation available to all.”
Contact
Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at vint@sogeti.com.
