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Issue #68 – Real Fake 

Menno van Doorn
June 14, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

How DALL-E Could Power A Creative Revolution

“Every few years, a technology comes along that splits the world neatly into before and after. […] It’s been a few years since I saw the sort of nascent technology that made me call my friends and say: you’ve got to see this. But this week I did, because I have a new one to add to the list. It’s an image generation tool called DALL-E.”

Has Google’s AI Come To Life?

“AI ethicists warned Google not to impersonate humans. Now one of Google’s own thinks there’s a ghost in the machine.”

Important article on AI. The Economist has an interview with another Google engineer, who also thinks that artificial neural networks are making strides towards consciousness.

Johnny Depp Has Become a Full-Circle Meme

“For the past nine weeks, Johnny Depp was TikTok. And TikTok was Johnny Depp. Now, after just one post thanking his fandom, his new account has more than 12 million followers. If the defamation suit the actor brought against ex-wife Amber Heard turned Depp into a meme, then his appearance on the platform that propelled him from Hollywood celebrity to social media influencer is the inevitable endgame of a world in which everything is content.”

Luxury 3.0

“Cultural credibility for the new luxury consumer is driven by stories, lore, belonging, and community. We’re calling this new approach Luxury 3.0, mirroring the internet’s evolution into Web 3.0. And much like Web 3.0, which is characterized by decentralization away from traditional sources of authority, Luxury 3.0 similarly represents a profound shift where individuals and communities have more control over the narrative than ever before.”

Must read report from High Snobiety about the importance of communities and how they are co-creating new narratives and new storyworlds for brands.

Barbie Enters The Metaverse

“The famed toymaker will turn its iconic characters into playable avatars in Cryptoys’ NFT gaming world.”

Express Yourself Through TikTok Avatars

“From Effect House to Library, longer videos and more, there are many ways to make your creativity shine on TikTok. Today, to empower continued creative expression, we’re introducing TikTok Avatars – yet another way for people to showcase their individuality on TikTok.”

MUST SEE: Deepfake Simon Cowell Sings on Stage

Simon Cowell Sings on Stage?! Metaphysic Will Leave You Speechless | AGT 2022

MUST SEE: From the Matrix to the Metaverse

From the Matrix to the Metaverse | Spotlight | Unreal Engine


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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