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Issue #64 – Real Fake

Sander Duivestein
May 17, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

New Realities: Into The Metaverse And Beyond

Wunderman Thompson Intelligence presents “New Realities: Into the Metaverse and beyond,” a new companion report to the original “Into the Metaverse” report. You can download the new report here.

A Taxonomy of TikTok Panics

“Ever since TikTok exploded worldwide in 2018, news outlets across the country have breathlessly reported on TikTok challenges, which they claim range from the bizarre (licking toilet seats) to the dangerous (“National School Shooting Day”). However, the actual reach and impact of these challenges remain mysterious — or, more often, minimal. On The Media correspondent Micah Loewinger breaks down a short history of these TikTok panics, and looks into the failures of news outlets to judiciously report on overblown TikTok virality, as well as the cyclic paranoia that arises when we face new technology (think: comic books corrupting youth in the 1950s). He poses the question: haven’t we been through this already?“

Listen here.


“We strive to revolutionize multimedia content production with our scalable synthetic media technologies.”

Very impressive! You can’t see that their virtual human is not real.

Welcome To The Era Of The Hyper-Surveilled Office

“A study by the European Commission found that global demand for employee-spying software more than doubled between April 2019 and April 2020. Within weeks of the first lockdowns in March 2020 search queries for monitoring tools rose more than 18-fold. Surveillance-software makers’ sales jumped.”

MUST WATCH: Amazon Remars – Luminaries

Why do we need virtual humans? Very interesting documentary.

MUST WATCH: The Evolution of the Metaverse

What is the metaverse?

MUST WATCH: Immersive View

Google Maps gets Immersive view


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.


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