Skip to Content

Issue #59 – Real Fake

Menno van Doorn
April 12, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.


Algospeak is becoming increasingly common across the Internet as people seek to bypass content moderation filters on social media platforms such as TikTok, YouTube, Instagram and Twitch.”

Face-Changing Filters Are No Longer Acceptable

“People have begun pushing back against the use of filters that make you look like a version of yourself who’s gotten work done. I’ve seen it coming from both Gen Z and millennials. As time goes on, it seems that face-changing effects may eventually fall out of use.

Meet DALL-E, the A.I. That Draws Anything at Your Command

“For many experts, DALL-E is worrisome. As this kind of technology continues to improve, they say, it could help spread disinformation across the internet, feeding the kind of online campaigns that may have helped sway the 2016 presidential election.”

We’re All Being Manipulated The Same Way

“Conservative or liberal, American or Filipino, everyone is a victim of tech platforms’ attack on the truth. […] An atom bomb has exploded in our information ecosystem. […] Today we live in a behavior-modification system. […] Without facts, you can’t have truth. Without truth, you can’t have trust. Without these, we have no shared space and democracy is a dream.“

Algorithms, Lies, And Social Media

“There was a time when the internet was seen as an unequivocal force for social good. It propelled progressive social movements from Black Lives Matter to the Arab Spring; it set information free and flew the flag of democracy worldwide. But today, democracy is in retreat and the internet’s role as driver is palpably clear. From fake news bots to misinformation to conspiracy theories, social media has commandeered mindsets, evoking the sense of a dark force that must be countered by authoritarian, top-down controls. […] Achieving a more transparent and less manipulative online media may well be the defining political battle of the 21st century.”

Ogilvy Will No Longer Work With Influencers Who Edit Their Bodies Or Faces for ads

Dove is one of Ogilvy’s clients that will be affected by the ban / Ogilvy

Companies are taking a stand in the Real-Fake discours. Ogilvy, a New York City-based British advertising, marketing, and public relations agency, says influencers have gone too far into manipulating reality:

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s “systemic” mental health harms.

Speaking exclusively to The Drum, Ogilvy’s head of influence Rahul Titus said influencer marketing is “supposed to be the authentic side to marketing, but now it churns out such staged content that is so harmful to anybody looking at social media”.

The ban applies to all parts of the Ogilvy UK group, which counts the likes of Dove among its clients.”

MUST WATCH: If Wolf Of Wall Street Were About Crypto

if Wolf of Wall Street were about crypto

MUST WATCH: Will Smith Smacks You In VR

360° VR – Will Smith SMACKS YOU! Chris Rock POV Oscars

MUST WATCH: State Of Unreal

Unreal Engine 5 Release | The State of Unreal 2022 Keynote Presentation


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


    Leave a Reply

    Your email address will not be published. Required fields are marked *