Issue #57 – Real Fake


On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

NFT Collection Failures Begin to Mount in Flashback to ICO Bust

“On average, one in three NFT collections have essentially expired, with little or no trading activity, blockchain analytics firm Nansen found. Another third are trading below the amount it cost issuers to mint the tokens. Nansen analyzed about 8,400 collections comprised of 19.3 million individual NFTs on the Ethereum blockchain.”

So where did all the money go? To the happy few in Silicon Valley? But experts are still saying that “the decline is more a sign of frenzied demand cooling rather than a bubble bursting”. I guess time will tell.

Here Comes The Multi-Metaverse Mess

“Conflicting corporate priorities will make the metaverse a more fragmented experience, not a single destination.”

Shopping in the Metaverse Could Be More Fun Than You Think

“Gucci, Dyson and other big brands are experimenting with immersive virtual experiences. […] Brands will have to convince consumers that it’s worthwhile to shop in the metaverse. About 41% of US adults aren’t interested and haven’t used AR or VR for shopping”

I think it is still a long way to go before shopping in the metaverse really takes off.

VTuber CodeMiko’s incredible new Twitch avatar

CodeMiko 3.0: Left is the new look, right the old.

CodeMiko is a popular VTuber: a streamer who uses animation filters in 2D or 3D, sometimes matched with a synthetic voice. CodeMiko uses unreal engine software with an xsens motion capture suit. The suit alone might cost upwards of $30,000. And while she was already ahead of the curve tech and looks wise, she now has an updated look. Her hair physics are way better and she has a brand-new costume.

‘This is amazing!’ said one fan. ‘It’s so much better,’ added another, with others calling the new look a “huge improvement” on the previous design.“

Have a look yourself in this Old-vs-New comparison clip.

Enterprise AR will be dominated by Apple and Magic Leap

Advanced prototype of the Magic Leap 2 headset

In this ComputerWorld article, the author takes a shot in who will win the enterprise AR game: Apple or Magic Leap? The latter just announced a new version, the first still hasn’t made its much rumoured move. The article is worth a read, but if you want to skip to the conclusion:

“While Apple’s product may dominate overall, Magic Leap’s won’t compete directly with it. It will be real AR, aimed at the enterprise exclusively and offering open-source Linux as the OS. That combination — real AR, plus screen dimming — means Magic Leap will be vastly preferable for field and factory work over Apple Reality.”

MUST WATCH: Welcome In The Metaverse

Welcome to the Metaverse | CBS Reports


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

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