Issue #54 – Real Fake


On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

The Metaverse Will Steal Your Identity

“Individuality will dissolve into mindless conformity. […] Online life, above all, offers one the chance to pick their tribe, their gang, their comrades. Offline we are limited geographically in our affiliations, but online, you can scour the world for your crowd. The explosion of conspiracy theories, extremism, and a general distrust of any elite opinion is not a consequence of individual bad actors online, but the simple ability, brought to us by the internet, to find people who share and reinforce our opinion, no matter what that opinion may be. The metaverse will supercharge these trends.

If social media was bad, the metaverse will be worse.

Why Chatbots Are Becoming Smarter

“Customer service chatbots are becoming less robotic. And they are on a path to improve significantly over the next several years, according to researchers, industry executives and analysts, pulled along by advances in artificial intelligence. They will become more intelligent, more conversational, more humanlike and, most important, more helpful.”

The Age of Everything Culture Is Here

“When anything on social media can become A Thing, trends take on an unnerving shape and velocity. […] Mediated through platforms, all trends, to a degree, become memes, our primary language of the internet, the digital tongue we all speak.”

MUST WATCH: I Spent 100 Days In The Metaverse

I Spent 100 Days in the Metaverse

MUST WATCH: What The Metaverse Looks Like

You’ve heard of the Metaverse. Here’s what it looks like.


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

More on Thijs Pepping.

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