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Issue #53 – Real Fake

Menno van Doorn
March 01, 2022

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

Retailers Seek Real-World Profits In The Metaverse

“Retailers such as Forever 21, Nike and Chipotle are rushing to create virtual world stores in a bet it will boost real-world profits. But is the metaverse a passing gimmick, or will it transform global retail? […] Instead of having stores in every city… build a global hub in the metaverse that is able to serve millions of customers.”

What Makes Bored Ape NFTs So Desirable?

“The U.S. Copyright Office (USCO) has once again rejected copyright to a work of art created by an Artificial Intelligence (AI). Dr. Stephen Thaler tried to copyright a piece of art created by his AI called ‘A Recent Entrance to Paradise.’ This appeal is Thaler’s second attempt after a 2019 ruling by the USCO. The board noted that the image created by Thaler’s AI didn’t include an element of ‘human authorship’, which is unconstitutional.”

“Purchased by celebrities from Justin Bieber to Gwyneth Paltrow, and exciting cryptocurrency enthusiasts, these digital avatars promise a vaunted place in the metaverse and IP potential.”

AI Creates A Beautiful Work Of Art But Can’t Copyright It

Instagram Is Currently In Its Flop Era

“Not only has the app itself changed, but the way young people post on Instagram has shifted since the start of the pandemic. There used to be perfect grids full of photos with subtle VSCO filters. This made Instagram an obvious highlight reel of your life. The new Instagram norms don’t make that so clear. […] If we can see that Instagram is entering its Facebook by acknowledging the unpleasantness of posting casually, then at what point do we just stop opening the app altogether?”

How NFTs Can Move Beyond Arts and Entertainment

“NFTs are all the rage. These digital tokens—often associated with digital art and collectibles, songs, videos and designs—are everywhere, but they are more than novel art. […] But NFTs also can be used as a representation of physical assets such as gold or a watch, or documents like tickets, certificates and contracts. And it is in that digital representation of things beyond art and entertainment that NFTs have immense potential.”

Aloy Is On The Cover Of Vanity Fair

This is the first video game character ever on the cover of Vanity Fair. The character is called Aloy and is from the game Horizon Forbidden West, developed by Guerrilla. The metaverse is getting closer and closer.
10 Metaverse Jobs That Will Exist By 2030
A fun article which makes you wonder about the coming changes. Adrien Books describes each of these upcoming jobs:

  1. Metaverse Research Scientist
  2. Metaverse Planner
  3. Ecosystem Developer
  4. Metaverse Safety Manager
  5. Metaverse Hardware Builder
  6. Metaverse Storyteller
  7. World Builder
  8. Ad-Blocking Expert
  9. Metaverse Cyber-Security
  10. Unpaid Intern

Read the full story @TNW.

MUST WATCH: Builder Bot Demo

Builder Bot demo

MUST WATCH: The Near Future. Bring it on.

The Near Future. Bring it on.

MUST WATCH: Growing up in a Metaverse

Growing up in a Metaverse

MUST WATCH: The Metaverse As Envisioned By Ready Player One

The Metaverse as envisioned by Ready Player One (The Oasis)


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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