Issue #36 – Playing With Reality


On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, virtual humans, NFTs, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

New Creator Manifesto

“For those paying attention, a new creator class has gone from embryonic concept to inescapable reality as a powerful combination of cultural, societal, economic and technological shifts have overlapped to create the perfect conditions for a new form of entrepreneurship.”

A must read from the incredible Zoe Scaman.

Meanings of the Metaverse: Productizing Reality

“His [=Mark Zuckerberg] goal with the metaverse is not just to create a virtual world that is more encompassing, more totalizing, than what we experience today with social media and videogames. It’s to turn reality itself into a product. In the metaverse, nothing happens that is not computable. ”

As always, Nicholas Carr’s remark is spot on. As we describe in our book Real Fake: with the use of synthetic media reality becomes the new platform. Everybody can build on top of this platform and commoditize reality.

2021, The Year Of Fashion NFTs

NFT fashion isn’t about replacing a physical garment with a digital one; instead, it is an opportunity for fashion brands to represent themselves in the digital space and tap into a new commodity market.”

MUST WATCH: Yuval Noah Harari: The 2021 60 Minutes interview

Yuval Noah Harari: The 2021 60 Minutes interview



Playing with Reality is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

More on Thijs Pepping.

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