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Issue #28 – Playing With Reality

Sander Duivestein
September 07, 2021

It’s official: the full title of our upcoming book is “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse”.

“Real Fake” is our take on synthetic media and the follow-up to our 2008 book “Me the Media”. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game. This includes modern phenomena like conspiracy theories such as QAnon, Deepfakes, and fake news, but also virtual humans such as CGI Influencer Lil Miquela and virtual worlds like Fortnite.

7 Hottest NFT Trends Happening Right Now

“Here are the 7 hottest trends in the NFT industry that are fueling discussion around crypto’s newest subculture—and shifting millions of dollars’ worth of capital.”
The one that picks my special intrest is the Loot project. It’s “Collective World-Building”. It’s the first example of a NFT community that has created and owns their own game.

VTuber Explains Twitch Protest To Fox News

Fox 5 New York got VTuber Buffpup on to help explain the protest and their experiences on the platform. While the combination of the words “Fox News” and “Vtuber” may lead you down a certain assumptive path, the whole thing was played so straight—and so informatively—that it stands as one of the better examples in the genre of “trying to explain video game shit to everyday people.”
This won’t be the last time that we will see a vTuber popup in a news show.
BuffPup on Fox 5 News (#ADayOffTwitch)

The NFT world is split over CryptoPunks creator’s Hollywood deal

“United Talent Agency (UTA), one of Hollywood’s biggest agencies, announced this week it has signed the rights to represent CryptoPunks, plus fellow NFT characters Meebits and Autoglyphs, all of which are creations of Larva Labs. […] Critics say Larva Labs has sold its soul to the devil. A United Talent Agency exec tells Input that UTA will do business “with the community in mind.”

ABBA Enters the Digital Realm with 3D ABBAtars

Abba comeback: band announce brand new album Voyage and ‘revolutionary’ concert

ABBA returns after 40 years with new music and a unique concert experience featuring their de-aged holograms.
“The challenge has always been merging the digital with the physical. Make digital ABBA come into the physical world and for the boundaries between those two world to disappear. […] This environment is going to be a unique space to be in., which is neither phyisical nor digital.”

ABBA – I Still Have Faith In You


Matt Galligan posted an interesting graph on Twitter last week. OpenSea, the worlds biggest marketplace for NFTs, now has a bigger revenue in one month time (August 2021) than eBay had in Q2. Does this mean that NFTs have now become serious business? It did even surprise Gartner. Out of nowhere NFTs were plotted on it’s hype cycle for emerging technologies. And it’s already in the peak of inflated expectations.

MUST WATCH: Paris Hilton Schools Jimmy Kimmel on NFTs

Paris Hilton Schools Jimmy on NFTs | The Tonight Show


Playing with Reality is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.


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