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Issue #108 – Real Fake Newsletter

Sander Duivestein
April 25, 2023

The death of the artist in the era of AI

Last week, the song “Heart On My Sleeve” went viral on social media. It is a song generated by artificial intelligence that mimics the voices of Drake and The Weeknd. The song simulates a conversation between the two stars about pop star and actress Selena Gomez, who previously had a relationship with The Weeknd. To the untrained ear, the song could be directly from Drake’s discography. The song has now been viewed millions of times on TikTok and has been listened to more than 250,000 times on Spotify. In one of the comments under the clips, maker ghostwriter977 says he is “here to shake up the music industry.” Responders call it “a modern Napster moment.”

Singer Drake is one of the most cloned artists online in the world. In a now-deleted Instagram story, he expressed his dissatisfaction with an AI version of himself: “It’s the straw that broke the camel’s back.” Record label Universal Music Group has already spoken out about this new phenomenon. They urged streaming platforms such as Spotify and Apple not to grant artificial intelligence access to their platforms to prevent melodies, lyrics, and texts from being copied to train AI models. As a direct result of this policy, the fake song has now been removed from streaming services.

Not everyone is prepared for the speed at which these technologies are developing. Last year, Europol published a report stating that by 2026, more than 90% of all information on the internet will be generated by artificial intelligence. This is a warning of the impending infocalypse, an internet without humans. Everything becomes one big generated remix of images, text, and sound, blurring the line between fan and artist. In fact, the artist risks being left out of the creative process. In response to this trend, several musicians have started an initiative called the “Human Artistry Campaign” to draw attention to the issues surrounding generative AI.

For the near future, it is important to make the right ethical considerations about how far technology can go and where boundaries should be set. The recognition and appreciation of the unique talents and skills of artists and the protection of their creative property will determine the future direction of the music industry. AI offers new creative possibilities, but also brings new challenges and responsibilities.

Want to try it out yourself? Check out Musicfy,, or Superdub.

AISIS – The Lost Tapes

“We’re bored of waiting for Oasis to reform, so we’ve got an AI modelled Liam Gallagher to step in and help out on some tunes that were written during lockdown 2021 for a short lived, but much loved band called Breezer. It seemed to be a perfect match, and we love how some of these have turned out.”

Our Misplaced Faith In AI Is Turning The Internet Into A Cesspool Of Misinformation And Spam

“In the very near future, most things (maybe nearly everything) on the internet will be garbage. A tempting conclusion is that we now live in an era of too much communication. Instead of spreading good ideas and spurring innovation, the internet has spurred distraction, dissent, and disinformation.”

CNBC’s Brian Sullivan Interviews A Deepfake Version Of Himself

CNBC’s Brian Sullivan interviews a generative A.I version of himself.

A Computer Generated Swatting Service Is Causing Havoc Across America

“Hello, I just committed a crime and I want to confess. I’ve placed explosives inside a local school.”

“The bombs weren’t real. But, crucially, neither was the man’s voice. The panicked man’s lines sound artificially generated. […]. It is unclear how exactly the caller generated the voice, be that some form of artificial intelligence tool or another speech synthesis program. The result, though, is a voice that sounds very consistent across multiple calls.”

The Inside Story of ChatGPT’s Astonishing Potential

We are entering a Post App World.

Trevor Noah On The Future Of Entertainment And AI

Listen to the whole podcast. Thx 2 Marco Derksen.

The AI revolution: Google’s developers on the future of artificial intelligence

Amy Webb Launches 2023 Emerging Tech Trend Report

All the trend reports can be found here.

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society.


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