English | EN The Internet of Things Meets the Connected Car
Sep 25, 2014
Our friends at Telematics Update added significantly to VINT’s own IoT research by conducting a live poll to an audience of 300+ telematics professionals. Three burning questions were posed as the Internet of Things meets the Connected Car. Afterwards, three renowned industry experts from Nissan, Ericsson and Continental commented on the results.
Smart City
Smart city would have got my vote. Automated driving is an interaction between the infrastructure and the city and the vehicle and the ability for real time data exchange will be an enabler for lots of new functionality.
– Joerg Lutzner, Head of Services & Commercial Vehicles, Continental
Safer Driving
The survey results don’t surprise me. Smart city can offer a lot to the connected car but I think we should also consider the other items. Health and the ability – especially now as wearables are becoming more and more common – to assess a person’s health and whether they are appropriate to drive at that point of time; whether they are suffering stress at that point of time; could the car change its characteristics to better suit the person’s feelings? This potentially has knock on effects to safer driving.
– Ian Digman, General Manager Product Planning, Nissan
Completely New Ways
It’s hard to predict the future but it’s interesting. I mean, the question is what industry has the most to offer the connected car, but it is also interesting to see, what does the connected car have to offer in return to the smart city? And I think this is going to be in ways that we haven’t really thought about yet.
– Magnus Lundgren, Head of Connected Vehicle Cloud, Ericsson
How Will We Get Monetisation Work?
Personally I think privacy concerns could be solved by monetisation. I guess that’s how the smartphone manufacturers solved the problem. You give a lot back to the consumer and they give up the privacy. The key here is, how are you going to get monetisation working? How are you actually going to make money out of this in the new Internet of Things when people start sharing cars or selling transport?
– Magnus Lundgren, Head of Connected Vehicle Cloud, Ericsson
A Really Complex Situation
It’s quite reassuring for me to see that this is pretty evenly spread. It reinforces that this is a really complex situation. Historically people have constantly gone with security and privacy concerns and I think a lot of things have happened in the industry, within the automotive industry, and in adjacent industries, to try and put people’s minds at ease over those issues.
– Ian Digman, General Manager Product Planning, Nissan
These Are Society Topics
All of these topics are less technical, they are more in the direction of business. They’re society topics which shows us we’re moving away from a very technically driven topic to a much more complex topic when you have to consider a lot of concerns and requirements of society.
– Joerg Lutzner, Head of Services & Commercial Vehicles, Continental
No Killer App, a Killer Platform Instead
I would’ve expected a pretty even spread. The Internet of Things enables so much and for me, what we go back to in the early discussion, what is the killer application? For me and for us there is no killer application, if anything there is a killer platform or technology which enables a range of services.
– Joerg Lutzner, Head of Services & Commercial Vehicles, Continental
New Car Ownership Models
I think that the streamlining of new car ownership models would be a big thing for the Internet of Things with cars moving forward. Sharing cars and sharing transport will have a big appeal to many people.
– Magnus Lundgren, Head of Connected Vehicle Cloud, Ericsson
Focus on the Consumer
I would have personally expected a huge vote towards the ‘contextual and enhanced services’, because in my mind the others are a sub set of that. Everything that we do, both Nissan and all of our partners, and all of the people involved in this poll, need to be focussed on the consumer.
– Ian Digman, General Manager Product Planning, Nissan
Telematics Munich
If this content is of interest to you then have a look at Telematics Munich 2014, the industry’s number one European conference and annual meeting place for 12 years now. On November 10-11, Telematics Munich will feature “The Car Plugs into the Connected World: Auto Mobility Strategies for 2020.”
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