1. An IT unit that reports to the CIO
2. A virtual CoE, present in different functional business units
3. An operating unit that reports to the COO
4. A distributed CoE, present in the divisions and the overarching corporate
organization.
It is self-evident that the virtual CoE and the distributed variant will report to the CDO. Of course there must be good connections with the CIO office, which may be formally established without there necessarily being two captains on one ship or any inevitable clashes. The CIO office will be more engaged with the backend of the information systems, while the CDO and the CMO and their staff will explicitly direct their efforts to the acquisition of value from data for the consumer and the organization.
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