Has Apple gone crazy?

Apple Store GeniusesThe answer is “yes.” Probably, when you read the title, you had guessed the answer to be “no,”  and thought that this was just a teaser to draw your attention. Unfortunately, it’s not so! In fact, I was in California a couple of days ago and had visited an Apple store there. The experience was …. quite an experience. I needed to buy a small and a big thing. The small one, because I forgot my chargers for my iPad mini and MacBook (Damn!). The big one, because this would be a great excuse for me to buy the new MacBook.


Conversation with an Apple store’s ‘Genius’ guide:

Store guy: Can I help you, sir?

Me: Yes. Actually, I need a small thing and a big thing.

Store guy: Ok sir. What’s the small thing? Can help you right away.

Me: A charger for my iPad mini.

(Showed my iPad and he returned with the charger. I could pay on the spot, so that was perfect).

Store guy: And the big thing?

Me: I need a new machine. The new MacBook. Only one question. I do a lot of presentations. How do I connect the thing to a “beamer”?

Store guy: A “beamer”?

Me: Yes.

Store guy: What’s that?

Me: Maybe it’s not proper English. It’s something that can project images from the computer.

Store guy: Never heard about that!

Me: OK (#wtf) so, …. a projector maybe?

Store guy: I’ve heard about that. But to be honest, I’ve never used it myself. Never presented anything. I want to be completely transparent with you about that.

Me: OK, sure (#wtfisgoingonhere)

How does the new MacBook project slides or images with only one output from the machine? Need to connect the projector to it…

Store guy: Let me see. (And the guy starts putting the words “beamer” and “projector” into Google and search for images.)

Ah! An additional device is needed for that.

Me: I know.

[And then, after a visual search and showing the interfaces I need, (which I knew of), I asked him to get the machine itself.]

Store guy: It will take 5 weeks sir…or more. We only get a short supply, initially. Once it gets viral with people talking about it, we receive a fresh stock.

Me: That means, I cannot buy one now!

Store guy: Yes.

Lesson 1: The Apple guys try to do their best.

Lesson 2: The real use for me (connecting to a projector) was not well understood.

The real issue is not the lack of knowledge of the sales guy, but the fact that I will have to wait for more than a month to buy a newly launched product!! What is the definition of a ‘launch’ any way? I guess it is costing Apple a lot of money by saying “no” to  an existing market / loyal customer base. You never know what will happen when you lose the momentum in a fast-changing tech environment. At least, they have lost me.

So, any advice on how I should deal with this (what to buy?)


Menno van Doorn


Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute.

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  1. Steven van Dalen June 5, 2015 Reply

    Well, if you would be open to other suggestions than the New Macbook you could go for a well designed Windows machine, the Dell XPS 13 is a very compact and strong machine! 23% smaller than the macbook while having the same screen size.


    I think that the real question is, do you wait for the Macbook “to go viral” (and hopefully be in stock, because if it goes viral they might be out of stock for that reason) or make a statement out of not being able to buy their newly launched machine?

    That really depends on how important you find it to have an Apple machine and use Mac OS. I guess for making a presentation you use Microsoft Powerpoint, which runs on almost anything.

    Keep us in the loop on your decision.

    • menno July 15, 2015 Reply

      No decision yet Steven. Walked into an Apple shop in Utrecht yesterday, 5 weeks for the Macbook. Maybe I should just order….

  2. Patrice Marillier June 5, 2015 Reply

    Apple TV is the simplest answer, I guess.

  3. Ahmed Alarieqi June 5, 2015 Reply

    What a bad Experience. It’s really sad that Apple could only help you with the small thing 😉
    I understand that you’r disappointed.

    Consider the new Dell XPS 15 2015. The XPS line of Dell contains a few sets of notebooks that can compete against apple’s MacBook line in terms of features and design.

    In the meantime I will stay loyal to Apple 🙂