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Google+ isn’t a social network; it’s The Matrix

Sander Duivestein
June 05, 2013

“Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to social networks such as Facebook or Twitter – you can “befriend” people, you can “follow” people without their following you back – we’ve thought that it is a social network, and judged it on that basis. By which metric, it does pretty poorly – little visible engagement, pretty much no impact on the outside world. […] Google+ isn’t a social network. It’s The Matrix. […] Every feature of Google+ – or of YouTube, or Maps, or GMail, or any other service – is a flytrap meant to ensure you are logged in and being logged by Google at all times.” Interesting article. As I wrote before in a Dutch article, Google Glass is turning us into zombies. In the article I concluded that with Google Glass we are becoming the eyes of the Matrix. Google will start to see what we see in the real world. It can even listen to what we are saying. The next step will be tapping into our brainwaves. We are not only sucked into the Matrix by giving up our identity, but we are getting plugged in as well. So a nice dystopian future lies ahead. Can we prevent this kind of future? What pill will you take? The blue or the red pill?

About the author

Trend Watcher – New Media, Trend Analyst VINT | Netherlands
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society. He is therefore a much sought-after speaker for conferences, strategy sessions and other business gather

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